LAULEAL
Business Is
Personal
Some brands talk about growth. The ones that last talk about people.
Most growth strategies treat customers like numbers on a spreadsheet. The brands that win never forget there's a human being behind every data point. This drives lasting value and I have a career's worth of results to prove it.Lauleal is where I share everything that's taught me.
WHAT DRIVES ME
Four positions. None of them negotiable.
Every piece of work I do, every conversation I have, every stage I stand on, comes back to these. Not talking points. A career's worth of things I've seen, tested, and refused to stop saying out loud.
01
Business is personal. It always has been.
Every brand decision has a human on the other side of it. I've never forgotten that and I've never worked with a team I didn't push to remember it. This isn't a value. It's an operating principle.
02
Scale without losing your soul.
Growth shouldn't cost you your identity. I've watched it happen to brands that had everything going for them. I work with businesses to make sure it doesn't happen to theirs.
03
Enterprise thinking. Human instincts.
I've worked inside the machine and alongside the people it can overlook. I speak both languages fluently. That combination is rarer than most organisations realise and more valuable than most will admit.
04
Women in business. The conversation continues.
She wasn't too much. The room was too small. I'm not waiting for someone else to say it. Real stories, real challenge to the status quo, and real encouragement for the women still building.
WORK WITH ME
Bring in someone who's done it.
Whether you're scaling and losing sight of the customer, building a brand that needs to mean something, or looking for a sharp voice in the room who understands both the numbers and the humans behind them.
Customer-First Growth StrategyCommercial Strategy & AdvisorySpeaking & KeynotesMentoringBoard Roles & Advisory Positions
COME AND FIND ME
The conversation is already happening.
Sharp takes on growth, customer experience, and the human side of business. The things that need saying about women in business. And the occasional opinion that will make someone uncomfortable. Come and join.
The big ideas. The commercial sharp end. Where I say the things most senior marketers think but don't post.
The unfiltered version. Real talk on business, growth, and being a woman in rooms that weren't always built for you.
YouTube
Where the ideas get the space they deserve. Longer conversations. The thinking behind the thinking.
WHO I AM
Built at every scale. Grounded in one idea.
I built a career on a single belief: the brands that win are the ones that never forget there's a person being behind every data point.It started at a bank desk working with every type of business. From there into financial services, navigating the most trust-sensitive decisions people ever make at Scottish Widows, then owning customer strategy across the full breadth of retail banking at NatWest.Then Sony Mobile, where I built and led the global customer function from the ground up, spanning EMEA, SEA, US, and APAC across 65 million customers.At every stage building full customer growth operations covering acquisition, onboarding, cross-sell, retention, and experience. Using data, automation, and highly personalised communications to find the right moment for the right person.Right now I'm Marketing Director at FreeAgent, leading end-to-end growth, automation and bringing AI adoption into marketing and sales.The commercial results: over 60% customer growth and more than £700 million in commercial value, came from the same place every time. Put people at the centre of the strategy. The numbers follow.Through Lauleal, I work with scaling businesses on customer-first growth and commercial strategy. I speak, mentor, and sit on boards.
Because business is personal. And if yours isn't, it should be.
WHERE IT STARTED
The Bank Desk
Working across all types of businesses, learning that behind every number is someone with something at stake.
FINANCIAL SERVICES
Scottish Widows & NatWest
The most trust-sensitive financial decisions people ever make. High-stakes, high-volume, deeply human.
GLOBAL SCALE
Sony Mobile
65 million customers. Built the global customer function from scratch - loyalty through to full CX and retention.
RIGHT NOW
FreeAgent
Marketing Director. Leading end-to-end growth, driving automation and AI. Building for business owners every day.
GET IN TOUCH
I'd like to hear from you.
Whether you want to work together, have a conversation, or just say hello - the door is open. No lengthy forms, no gatekeeping.
Your details will only be used to respond to your message. They won't be shared with anyone or added to any mailing list.
Privacy Policy
Last updated: June 2026
WHO WE ARE
This website is operated by Laura Jenkins trading as Lauleal, based in Scotland, UK. If you have any questions about how your data is handled, contact me directly via the contact form on this site.WHAT DATA WE COLLECT AND WHY
When you submit the contact form on this site, I collect your name, email address, and the content of your message. This information is used solely to respond to your enquiry. It is not stored in a database, added to a mailing list, or shared with any third party. No other personal data is collected. There are no tracking cookies, analytics tools, or advertising pixels on this site.LEGAL BASIS FOR PROCESSING
The lawful basis for processing your contact form submission is the performance of a task carried out at your request. This falls under Article 6(1)(b) of the UK GDPR.HOW LONG WE KEEP YOUR DATA
Contact form submissions are received as emails to my personal inbox and retained only as long as the correspondence is relevant. You can ask me to delete any record of your message at any time.YOUR RIGHTS
Under UK GDPR you have the right to access, correct, or delete any personal data I hold about you. Contact me via the contact form. I will respond within 30 days.CHANGES TO THIS POLICY
If this policy changes materially, the updated version will be published here with a revised date.